Interactive Showroom
Showroom in the SLV Visitor Center to impressively present products and solutions.
Client
SLV @ NMY
Role
Art Direction, UX / UI, 3D Animation
About the project
The challenge for the SLV Visitor Center was to impressively present products and solutions and to introduce prospective customers and clients to the world of SLV.
We pursued the goal of not only demonstrating products and conveying brand messages to visitors, but also staging the journey through the showroom as an interactive story that would unite them with the SLV brand in the long term.
Presentation Area
Our idea was that the digital architecture would set the tone and the physical architecture would flow from that. Software conditions hardware. Virtual reality shapes reality. The visitor not only experiences the physical space, but embarks on an interactive journey through the SLV brand world.
The production chain as 3D animation film
In an impressive cartoon-style 3D film, visitors accompany the main character, a luminaire from SLV, on its journey from the design drawing to production and delivery. The visitor not only sees the action, he is virtually right in the middle of it thanks to the 3D effect. The film tells the story of the luminaire production in a humorous and playful way.
Simulate light realistically with the product scanner
Product cards are located on the shelves where SLV luminaires are displayed. After scanning these cards, visitors can virtually configure the luminaire of their choice. They place the luminaire in the living room, for example, switch the light on and off, and see how the light cone adapts to the lighting situation. The virtual reality inspires visitors to imagine the luminaire in their own living space.
